Lewis W. Diuguid

Coke’s planned changes must not take it to ‘New Coke’ mistake of the past

Updated: 2013-05-09T16:34:16Z

Coca-Cola should rethink producing a lower-calorie drink to respond to critics saying the soft drink liberally ladles pounds on people.

Coke already produces Diet Coke and Coke Zero. If the world’s top soft drink company were to take that a step further, it would be putting out colored water.

Folks do buy bottled water, but it isn’t Coke. The Atlanta-based company’s product is a treat for people of all sizes and nationalities.

They will drink up regardless of what’s on the label — unless Coke goofs as it did in the 1980s with the “New Coke” to replace the original formula. That’s a mistake that the company doesn’t need to repeat.

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