A portion of the sales of Boulevard Brewing Co.s popular pilsner will soon benefit local charities.
By JOYCE SMITH
The Kansas City Star
Under the new 10% for KC program, the brewery will donate 10 percent of sales of its KC Pils each quarter to three different charities.
Employees from Boulevard and Ripple Glass, the area glass recycling company, will select the first three charities to kick off the program. Then they will select three different charities for each quarter from public nominations.
During the last 10 days of the quarter, the public also can vote for their favorite charity among the three. The charity getting the most online votes will receive 60 percent of the available funds raised during that quarter, while the two runners-up will get 20 percent each.
The process will repeat itself every three months, so a dozen organizations will receive funding each year.
The first three 10% for KC charities will be announced on June 1, with the sales period running July 1 through the end of September.
The public will be able to submit nominations at boulevard.com/we-love-KC.
Boulevard recently re-branded its popular Boulevard Pilsner, an all-malt lager. It is now called KC Pils to echo and honor KCs rich brewing tradition, the company said. KC Pils also will have new packaging on retail shelves, and a redesigned tap handle in bars and restaurants.
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