Lewis W. Diuguid

Ad for Mountain Dew offensive

Updated: 2013-05-02T15:41:59Z

Weren’t there any adults in the room when a controversial Mountain Dew commercial was being made?

The ad has been slammed for its racial stereotypes and for minimizing violence against women, the Huffington Post reports. PepsiCo has pulled the 60-second spot after people expressed outrage.

It was part of a series developed by African American rapper Tyler, The Creator, showing a battered white woman on crutches. She is asked to identify a suspect in a line-up of black men. It goes from there to become even more stupid.

All of those red flags should have caused the ad to be spiked before its “creator” even finished explaining what he wanted to do. And how does any of that have anything to do with a soft drink?

Yes, mistakes were made.

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