Starwatch Consumer

In its new ad, J.C. Penney apologizes

Updated: 2013-05-02T04:03:51Z

J.C. Penney apologizes

J.C. Penney is sorry and it wants your business back. That’s the gist of its latest ad, a public mea culpa that the midprice department store put on its YouTube and Facebook pages.

The ad, titled “It’s No Secret,” shows women working, playing with their children and doing other everyday activities. “Recently J.C. Penney changed,” a voiceover states. “Some changes you liked, and some you didn’t. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you.”

Ad pulled

PepsiCo is once again learning the risks of celebrity partnerships after an ad for Mountain Dew was criticized for portraying racial stereotypes and making light of violence toward women.

The company said it immediately pulled the 60-second spot after learning that people found it offensive. The ad was part of a series developed by African-American rapper Tyler, The Creator. It depicted a battered white woman on crutches being urged to identify a suspect out of a lineup of black men.

A goat character known as Felicia is included in the lineup and makes threatening comments to the woman, such as “Ya better not snitch on a playa” and “Keep ya mouth shut.” The woman eventually screams “I can’t do this, no no no!” and runs away. The word “do” is in apparent reference to the soft drink’s “Dew It” slogan.

Frontier fees

Frontier Airlines, which serves Kansas City International Airport, is adding a fee for carry-on bags, and it plans to start charging $2 for soda and coffee.

The new carry-on fee will be $25 if paid in advance and $100 if paid at the gate. It applies to bags in the overhead bin, so small bags under the seat will still be free. Passengers who buy their tickets on the airline’s website won’t have to pay.

Nissan prices

Nissan is cutting prices on seven of its 18 models in the U.S., hoping its cars and trucks will show up in more Internet searches by shoppers.

The price cuts vary with the amount of equipment on each model. They run from 2.7 percent, or $580, on the top-selling Altima midsize car to 10.7 percent, or $4,400, on the Armada big SUV.

Executives are under pressure to sell more cars, with Nissan’s CEO targeting a 10 percent U.S. market share within three years.

Nissan is also cutting prices on the Sentra compact car, Juke small crossover SUV, Murano midsize crossover, Rogue small crossover and Maxima full-size car.

Home video

The home video market showed further signs of recovery in the first quarter, rising 5 percent thanks to growing sales of Blu-ray discs and the rise of subscription streaming services such as Netflix, according to an industry consortium, the Digital Entertainment Group.

U.S. spending of $4.7 billion was helped by sales of home movies that were strong in theaters, including “Skyfall,” “The Hobbit” and “Wreck-It Ralph.”

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