The Star 40 region encompasses all of Kansas and Missouri, except the St. Louis area. This year information was gathered on 46 companies whose headquarters were in the region and whose shares traded publicly. Size isn't everything in our methodology. If it were, Sprint Nextel Corp. might win every year.
Instead, we rank eligible companies by revenues and revenue growth, net income and income growth, year-end market value and growth in market value. Then we add up each company's rankings in those six categories and divide by six to reach our final score for each company. The Star 40 rankings are based on the final scores. We believe our approach offers a balanced way to consider the individual financial performance of the region's public companies.
This edition of Star 40 is the 23rd produced by The Kansas City Star and provides a comprehensive overview of the region's leading businesses by ranking their performances. Again this year we offer filtered data that will allow you to explore the universe of companies in whatever fashion suits your needs.
Clicking any column header will sort the data by that column in ascending order. Clicking any column header a second time will sort the data in the reverse order. Putting your mouse or finger over the rows will bring up additional information in a pop-up window. If viewing on a smartphone, data is best viewed in landscape mode (horizontal).