Take me out to the ballpark, take me out to the game.
By JEFF ROSEN
The Kansas City Star
Buy me some peanuts and Cracker Jack ...
And throw in a glass of wine.
No joke: When baseball returns to Kauffman Stadium a week from Monday, patrons will be able to purchase single-serve vino in an innovative “glass.”
Made by a company called Zipz, the 187-milliliter vessels, which resemble medieval goblets, come in either “Quartz White” or “Crimson Red” blends. The wine is produced by Fetzer, an established and popular vineyard located in California’s Mendocino Valley.
The new product is aimed at fans who want to enjoy an alcoholic beverage at the game but aren’t into beer. Zipz says the recyclable cups, which contain one-fourth the amount that’s in a standard 750-ml bottle, will retail between $9 and $11 at the ballpark. They will also be available in grocery stores this summer.
Opening the cup involves pulling a tab, unzipping the wrapping, removing the lid (which snaps onto the bottom of the cup), and finally removing a “lift and peel” seal.
“Voila!” boasts a company press release. “You now can indulge with a little bit of class!”
Kauffman is one of a half-dozen stadiums that will carry Zipz. Also signed on are San Francisco’s AT&T park, Seattle’s Safeco Field, Tampa Bay’s Tropicana Field, Turner Field in Atlanta and Citi Field in New York.
To reach Jeff Rosen, call 816-234-4706 or send email to email@example.com.