Kansas and Kansas State are among the 20 most valuable college basketball programs in the country, according to Forbes.
The Kansas City Star
The Jayhawks are ranked No. 2 with a value of $32.9 million, trailing Louisville ($38.5 million).
The Wildcats cracked Forbes list at No. 19 with a value of $13.6 million. K-State brought in $8.1 million in profit within the last year.
Other notable teams on the list are No. 4 Kentucky ($32.1 million), No. 7 Wisconsin ($19.8 million), No. 11 Duke ($17.1 million), No. 12 Texas ($16.8 million) and No. 17 Illinois ($14.1 million).