LAWRENCE — You know, team bonding has gotten a little weird in the Internet age.
By RUSTIN DODD
The Kansas City Star
It used to be all about post-practice meals or some video games. Nowadays? How about a viral video shoot instead?
So, the Kansas men’s basketball team joined the growing “Harlem Shake” internet meme phenomenon. And at this point, we’ll pause to explain what that means. The viral video craze, which has been picking up steam on YouTube for a few weeks, features a pretty consistent formula: the song “Harlem Shake” by artist Baauer, some goofy dance moves, a few ridiculous costumes, and generally an odd setting.
For instance, the KU video includes Ben McLemore in a Chicken costume, Jeff Withey and Jamari Traylor playing mini-guitars and Kevin Young in some sort of Jason Voorhees-inspired hockey mask. Yeah, weird. (See the video below)
The KU players do have some solid marketing sense. The Jayhawks will play Texas at 8 p.m. on Saturday with ESPN’s “College Game Day” gang in town, and you’ll probably hear about this at some point on Saturday.
The way the Internet works, we’ll probably forget this happened by Sunday. Just like we’ve already forgotten about Minnesota coach Tubby Smith dancing to Ke$ha after the Gophers’ victory over Wisconsin earlier this week.
To reach Rustin Dodd, call 816-234-4937 or send email to firstname.lastname@example.org. Follow him at twitter.com/rustindodd.