Bo Jackson enjoys going to the supermarket much more these days.

Back when he was a two-sport pro athlete and pop culture star more than two decades ago, Jackson couldn’t do his grocery shopping without being mobbed by fans. Perhaps surprising for a guy who was once everywhere on TV in a classic ad campaign, not everyone knows Bo anymore.

An admittedly private person who long struggled with stuttering, Jackson has taken on a more public persona recently. He agreed to participate in a documentary about being the only man to be selected for both the NFL’s Pro Bowl and baseball’s All-Star Game.

“You Don’t Know Bo” will premiere Saturday on ESPN after this year’s Heisman ceremony.

Jackson gained fame for winning the Heisman Trophy as an Auburn running back in 1985. He was taken by Tampa Bay with the first pick in the 1986 NFL Draft but decided to play baseball for the Royals.

He played for the Royals during 1986-90 and was MVP of the All-Star Game in 1989. Jackson was also with the White Sox before he finished his career with the Angels in 1994.

Jackson joined the Raiders in 1987 and played for them until he suffered a hip injury in the 1990 playoffs.

His name became known to more than just sports fans through Nike’s “Bo Knows” advertising campaign.