First quarter

Key play: Oklahoma quarterback Landry Jones hit receiver Kenny Stills on a pretty, 44-yard touchdown pass that gave the Sooners a 10-0 lead with 3:49 left in the quarter.

Key stat: One turnover. With KU threatening to score, Oklahoma linebacker Tom Wort laid out QB Dayne Crist, forcing a fumble in the final minutes. It turned into a potential 10- or 14-point swing when the Sooners scored on the other end.

Second quarter

Key play: Oklahoma’s Justin Brown opened the floodgates on a zigzagging, 90-yard punt return for a touchdown with 10:09 left in the second quarter. Oklahoma 24, KU 0.

Key stat: 44. That was how many passing yards KU’s quarterbacks had at halftime. At that same point, Oklahoma had 219.

Third quarter

Key play: Oklahoma added some style points when Roy Winch opened the second half with a 100-yard kickoff return for a touchdown.

Key stat: For the first time in Oklahoma history, the Sooners returned a punt and kickoff for touchdowns in the same game.

Fourth quarter

Key play: KU running back James Sims saved the offense from being shut out with a 1-yard touchdown run in the final minutes.

Key stat: Oklahoma has won eight straight over Kansas, with the Jayhawks’ last win coming in 1997.

Player of the game: Oklahoma quarterback Landry Jones. If Jones faced Kansas every week, his NFL stock would be soaring. He finished 20 of 29 for 300 yards and three touchdowns.

Reason to hope: The Jayhawks will get their crack at Texas’ brittle defense next week. Maybe that’s an answer for KU’s anemic offense. Maybe.

Reason to mope: KU finishes with three of its last five games on the road, including trips to Baylor and Texas Tech. It’s hard to find KU’s next conference victory.

Looking ahead: Kansas returns to Memorial Stadium to face Texas at 11 a.m. Saturday — the 100th Homecoming in KU’s history.