Eat more kale.
By JILL WENDHOLT SILVA
The Kansas City Star
There. I’ve said it. And I mean it, because kale is so good for you.
Kale is poised at the pinnacle of the superfoods pyramid — loaded with high levels of beta-carotene and vitamins A, C and K, as well as iron and calcium.
So why has a reference to chowing down on the leafy green vegetable led to fighting words?
Vermont folk artist Bo Muller-Moore (see his wares at eatmorekale.com) recently received a cease and desist letter from the Chick-fil-A chain. Lawyers argue his “Eat More Kale” T-shirts, which he has been silk-screening since 2000, are confusing Chick-fil-A customers.
You see, the company trademarked the marketing phrase “eat mor chikin” awhile back. (Blame the poor spelling on the cows, who of course want consumers to eat more of their feathered friends.)
Several news outlets, including tThe New York Times and The Associated Press, got wind of the resulting David vs. Goliath brouhaha. Muller-Moore has added fuel to the fire by rallying his fans at the Protect “Eat More Kale” Facebook page, which now has nearly 1,500 “likes” and has spurred sales of the T-shirt
“Just got my shirt! Doubles as a 2012 resolution!” one fan wrote.
Yup, the closely knit kale community isn’t going to take this one lying down, as I found out when I stumbled onto 365daysofkale.com — “Where kale is more than a decoration on my plate!”
Uh-oh. Another catchy tagline.
Diana Dyer, a registered dietitian, organic gardener, cancer survivor and kale enthusiast, blogs about the super-nutritious green every chance she gets (but not every day). Dyer has an extensive archive of recipes that includes kale lasagna, kale and sweet potato patties and Chinese-style kale with tofu.
Inspired, The Star has officially jumped on the all-hail-kale bandwagon with a recipe for Kale Salad With Lemon Parmesan Dressing, and consensus around the office is that this recipe is so tasty, and easy to make, that it will definitely spur our readers to “eat more kale.”
• Shopping tip: Don’t like to wash greens? Trader Joe’s sells bags of washed, trimmed kale.