A survey by The Chronicle of Philanthropy has found that nearly six out of 10 charities expect to end this year with a gain in donations. But many groups said demand for their services was rising faster than the giving.
About one-fourth of the nonprofits polled said they expected donations to drop this year compared with last.About four in 10 said contributions still hadn’t returned to their prerecession levels in 2007.The survey found that many groups were having success with online giving campaigns.Other successes were reported when agencies include letters from donors in their appeals. When donors explain to others why they give and why the service is important, that appears to encourage other donors, the report said.Some large charities, such as Catholic Charities and the Salvation Army, said that donations were keeping pace with last year’s but that the needs were greater.Among the more unusual successes reported by charities are those who aimed for younger, “hipper” givers. The Chronicle cited Heifer International, which donates livestock to poor people. The agency started a campaign aimed at the under-35 demographic, suggesting that instead of buying clothes or gifts that don’t matter they should try “giving a crap.” The campaign explained how livestock waste can be fertilizer to help in food production.The irreverence of the appeal has caused it to spread through social networks, the agency said.Read more Workplace
Posted on Tue, Dec. 20, 2011 11:42 PM
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Charity donations for 2011 generally improving over 2010
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To reach Diane Stafford, call 816-234-4359 or send email to stafford@kcstar.com.
